The Inside of a Digipack

The inside of a digipack seems to carry on the same theme as the exterior covers. A trend being that an image either linking to the image on the front cover or an image from the same photo shoot is inside (Rhianna, see below). Some such as Lana Del Ray's (see below) has the lyrics to every song on the album listed. Others like the naughts and crosses album continues the motif of the bold, monochrome 'X', with even a 3D cut out.

Our Record Label Logo

Our record label logo for our record company: Preshow records. Derived from the combination of our names Priya + Shona = Prisho, which turned into Preshow. We decided to keep our logo black and white as it will stand out on any colour put behind it.

Digipack Research

Our research on the digipacks of three Indie Pop/Rock artists. We found that all the digipacks had the artist on the front, the song titles on the reverse and the artists names were in a bold font. 

Magazine Advert Research

I have a vast collection of Kerrang /RockSound magazines I recently re-discovered. Due to our genre of Indie Pop/Rock not often featured in magazines such as Cosmpolitan or Vogue, I thought it best to look for more pop artists featured in these typical alternative rock magazines.

Images of some album covers we found in the magazines above. We expected to find more album adverts than we did; instead, loads of tour adverts with dates were being advertised. This might link to the fact that a lot of these magazines were spring/summer editions, so advertising for tours over the summer occurs a lot. 

Audience Psychographic Profiling

Psychographic Profiling: is the study of personality, values, opinions, attitudes, interests and lifestyles.

To create this collage representing my audience, I used my audience expectations, some pre-audience research (i.e. my friend) and myself. I concentrated on bands and musicians that both parties liked but also threw in a few films, clothing stores and a TV show that came up often while researching. I notice that overall, the main theme is black, interesting...

Audience Expectations

Interview at least four members of your 'target audience' about what they expect or would like to have included in your music video. 

We also carried out a survey on SurveyMonkey. Here are  the results:

What popular Inide Pop/Rock songs can you list? 

American Idiot - Green Day, Fall Out Boy, Coldplay, The Kooks

What  would you expect in this artist/band's music video(s)?

Guitars, crowds, parades, dark lighting, representing the album's meaning, e.g. Jake Bugg's second album was about his home town and how hard it was growing up there so was set in Clifton, Nottingham, Both are usually in a natural, urban or city like environment. For the mellow songs something chill, minimal aesthetics. For the upbeat, them jumping around, a field rave type of atmosphere and just really happy vibes;

What do you think typically happens in an Indie Pop/Rock music video?

Person singing about how they feel and walk around different places, an unusual storyline that goes with the words of the song, violence, storyline

What would you like to see in our student music video?

INNOVATIVE IDEA

Typical Synopsis of 4 Indie Pop/Rock Music Videos

The 1975 - Settle Down 

The music video is completely black and white and is set in a working class industrial town. The video features 3 main scenes, two include a storyline following two boys who are being kept by their parents at home or with them at work. The other scene is of who we can assume is the lead singer. I think he is one of the older boys grown up, walking back through his old town, reminiscing of the shots shown. I interpret the story line as the two boys being in love, and despite the gay prejudice they receive from their parents who are trying to keep them apart, and the church, they still want to be together, defeating them (the falling). This gave me the idea of maybe using a child to represent my artist in some shots of my music video.



Paramore - Ain't It Fun
This music video has more of an unconventional story with the band trying to break as many world records as possible in a music video- for example: fastest time to smash 30 clocks with guitars, most vinyl records broken in a minute and most cartwheels done in 20 seconds while wearing boots. There are some lip synced shots including all 3 band members not doing any tasks but this is the only deviation from the main goal of breaking world records. (The record is now 10.) I could use these types of tasks seen in the music video as shots in my own to add some un-conventional themes to the story line. 



Coldplay - Midnight
A 1920s tune in the introduction introduces the plot of a 1920s magic show. The lyrics link to the plot line of the video as the lead singer talks about 'not want[ing] anyone else but you' as he is in love with his boss (the magicienne) but unfortuanetley, he cannot be with her until he makes her husband disappear. At the end of the music video, there is a dramatic plot twist, that he can actually perform magic instead of tricking the audience by using allusion - I could use this same idea in my own. 


5 Seconds of Summer - She Looks So Perfect 
There is no direct link (like Paramore's video) to the lyrics and the videos plot line accept for the in the chorus the line 'in my american Apparel underwear' where people strip to their underwear. The music video has a 'self pride' message with people of all ages, sexes and sizes striping near naked, exuberating with confidence.
Lots of close up shots of each band member lip syncing / playing are what we inter to do for out music video.