EVALUATION: Question 3 - What have you learnt from your audience feedback?

What have you learnt from your audience feedback?

We collected a study group of 6 of our friends, aged 17 and 18, who had completed our audience expectation interview and survey. We showed them our completed version of out music video, and these were their thoughts:

1. Firstly, what genres of music do you listen to?

We especially wanted a range of music lovers to evaluate our music video so we would have am idea of how much our Indie Pop/Rock music video would appeal to people favouring other genres. Interestingly, we found that everyone in our study group listened to some form of Indie Rock/Pop, even if it wasn't their preferred genre.

2. What genre would you class our video in?

All but one person described our music video as Indie Pop/Rock, accept for Avneet, who said it was more like a pop video as she thought there was 'nothing indie about it' although everyone else disagreed.

3. Would you agree that our music video would fit in our genre?

Everyone agreed that it could/did.

4. Who do you think the video is aimed at?

The general consensus was anyone, mainly young adults.

5. Do you think the video matched the tone of the song?

Yes.

6. How effective is the performer?

"Fabulous", "Brilliant", "A very good actress" - A quote from herself

6.5 .... the settings?

All appropriate and well decorated, the woods being an especially relevant idea.

7. What did you enjoy about the music video?

The music video was interesting with the variety of different scenes and the stop motion. Some thought some elements were funny and that it was a feel good song and video, with Mollie portraying a positive vibe. One viewer, Miranda, thought the shots of Mollie walking in the woods was especially good.

8. What would you change about the music video?

This question brought up much discussion. Emily, our other media student commented on how the music video didn't have much progression, not ending on a completed plot line. However, the rest of the study group and us, disagreed, saying that the song didn't really have a progression lyrically, and thought that, combined with faster editing at the end would look strange and that they (the audience), preferred the longer shots at the end.

We asked a group of year 9s (aged 13-14) who absolutely loved the quirkiness of our video and the diversity of location. A class of year 11s (aged 15-16) said: good,  like the barbie bit, clapping, felt happy, change: no, watch it again yes, 9-8/10.

We showed music video director Terry Hall, a cut of our music video. He said that he loved our quirky ideas, especially the shots of Mollie spinning in stop motion. He noted we had kept a good connection with the audience and our performer with our frequent use of lip syncing and close ups. The choppy-ness of the close up of our performers lips that flip up and down really added to our theme.

Audience Psychographic Profiling

Psychographic Profiling: is the study of personality, values, opinions, attitudes, interests and lifestyles.

To create this collage representing my audience, I used my audience expectations, some pre-audience research (i.e. my friend) and myself. I concentrated on bands and musicians that both parties liked but also threw in a few films, clothing stores and a TV show that came up often while researching. I notice that overall, the main theme is black, interesting...

Audience Expectations

Interview at least four members of your 'target audience' about what they expect or would like to have included in your music video. 

We also carried out a survey on SurveyMonkey. Here are  the results:

What popular Inide Pop/Rock songs can you list? 

American Idiot - Green Day, Fall Out Boy, Coldplay, The Kooks

What  would you expect in this artist/band's music video(s)?

Guitars, crowds, parades, dark lighting, representing the album's meaning, e.g. Jake Bugg's second album was about his home town and how hard it was growing up there so was set in Clifton, Nottingham, Both are usually in a natural, urban or city like environment. For the mellow songs something chill, minimal aesthetics. For the upbeat, them jumping around, a field rave type of atmosphere and just really happy vibes;

What do you think typically happens in an Indie Pop/Rock music video?

Person singing about how they feel and walk around different places, an unusual storyline that goes with the words of the song, violence, storyline

What would you like to see in our student music video?

INNOVATIVE IDEA

Audience

Viewers, listeners and readers of a media text. A lot of media studies is concerned with how audience use texts and the effects a text may have on them. Also identified in demographic  socio-economic categories.