DigiPak & Magazine Advert

Magazine Advert

CD Front Cover

Complete DigiPak

 Interior Front Panel

Back Exterior Cover

Spine

Interior Panels

EVALUATION: Question 4 - How did you use media technology in the construction and research, planning and evaluation stages?

How did you use media technology in the construction and research, planning 
and evaluation stages?

99% complete Mouthwash

DigiPack Update

This week, we decided to add to finish the front of our digipack, completing 2/6 panels. We stuck to the conventions of the indie-pop/rock genre by keeping the design simple yet eye catching using a basic photograph but an abstract picture of the artist in the centre. In the last 4 panels, we intend of keeping with this theme, including information about the artist and the album as well as personal selfies of our artist with her celebrity friends. For the magazine advert (last), we made it so it was exactly the same as the album cover so they could easily be associated with each other.

Stop Motion - 2

https://www.youtube.com/watch?v=OWL0FtpOjOI&feature=youtu.be

First Very Rough Cut

First cut of some stop motion

Tester Shots - Tea Cups

We began to start producing some tester shots for key stop motion frames for our music video. I experimented with tea cups taken from a birds eye view. This experimenting developed some issues we would need to fix for our real thing: mess, framing the shot (I am in it) and how we were going to add milk and capture it dispersing. 

Below, Priya investigated our Barbie shots (below) from multiple angles and heights as the body parts move and separate from the torso. The blood in my opinion was a step too far as I thought it didn't match the genre of the song. 

Reverse of Digipack

The Inside of a Digipack

The inside of a digipack seems to carry on the same theme as the exterior covers. A trend being that an image either linking to the image on the front cover or an image from the same photo shoot is inside (Rhianna, see below). Some such as Lana Del Ray's (see below) has the lyrics to every song on the album listed. Others like the naughts and crosses album continues the motif of the bold, monochrome 'X', with even a 3D cut out.

Digipack Research

Our research on the digipacks of three Indie Pop/Rock artists. We found that all the digipacks had the artist on the front, the song titles on the reverse and the artists names were in a bold font. 

Magazine Advert Research

I have a vast collection of Kerrang /RockSound magazines I recently re-discovered. Due to our genre of Indie Pop/Rock not often featured in magazines such as Cosmpolitan or Vogue, I thought it best to look for more pop artists featured in these typical alternative rock magazines.

Images of some album covers we found in the magazines above. We expected to find more album adverts than we did; instead, loads of tour adverts with dates were being advertised. This might link to the fact that a lot of these magazines were spring/summer editions, so advertising for tours over the summer occurs a lot. 

What I Have Learnt from my Lip Syncing Task:

Digital Technology /Post - production

I learnt that several problems come with using a green screen. For example, if the natural lighting varies throughout the room, this can have a disastrous effect when applying the green screen effects later when editing due to the green either being lighter than the whole green sheet and being ignored by the computer or the sun making me look paler, therefore I sink into the background when edited. Therefore, people of darker skin would stand out against the background when edited.

Image 1

 Creating distance when filming with a green screen is difficult as you have to fit the whole green sheet into frame otherwise walls, lights etc, are not edited out easily. Because of this, we had to (poorly) film the shots with back up dancers and Snoop Dogg separately, then edit them together later. It would have been much easier to have some sort of green room to use.  

Creases in the sheet or clothing also create a dark shadow, ignored by the green screen. We had problems with this. (See image 1) 

Image 2

If clothes worn while filming were close to green (such as blue or yellow) they would not be picked up. (See image 2). To recreate the music video, we had to copy the key features of it. This music video was all in black and white. We did this by exporting out video in colour, and without the picture on picture, which we added on in a new project after exporting it. To download the original ‘Drop it like it’s hot’ music video, we had to use an online YouTube to video converter. We did the same for the music and then edited both so they would start 23 seconds in.

Creativity

Our props included ice cubes (made ourselves); a glass that was as similar to that in the music video as possible, several snapbacks, clothing changes such as t-shirts, hoodies and polo shirts; and a beard drawn on with black eyeliner.

Research and Planning

I made a detailed story board of every shot and its time in order to make editing much simpler. Whilst editing, I also referred back to the original music video very often to check that my music video flowed as well as the original.

Using Conventions

Image 3

I found the dance moves by Snoop Dogg and the backup dancers represented the lyrics in the song. For example, the lyric ‘park it like it’s hot’ the dancers and snoop dog can be seen ‘reversing a car’. There were several close up shots of Snoop Dogg and Pharrell William’s face with a harsh facial expression, common of the genre. We had to study these to recreate it ourselves. By recreating Snoop Dogg's signature facial hair with eyeliner, wearing snap backs, hoodies and baggy t-shirts, we represented the RnB/rap genre well.

Image 4

There were several shots over the 30 seconds: framing of these shots also varied greatly which added to the pace of the rap song due to the quick cross cutting, matching well with the songs tempo. When artists break the 4th wall (which is common with mean expressions such as (See image 3), it pushes the idea of a 'badman' rap image paired with the ostentatious bragging of large boats and 'bling'. (See image 4) 

Digital Technology

Everything to do with technology- cameras, TV, internet etc.