Risk Assessment for Shooting our Music Video

Taking our camera to Italy:

Hazard: Damage, loss, left in Italy
Harmed: The Camera, charging cable, rechargeable battery and dock.
Prevent Risk: Be careful, wrapped well and safely in luggage, list of things to remember
Action by Who: Me (Shona) and Co-Director (Priya)

The Inside of a Digipack

The inside of a digipack seems to carry on the same theme as the exterior covers. A trend being that an image either linking to the image on the front cover or an image from the same photo shoot is inside (Rhianna, see below). Some such as Lana Del Ray's (see below) has the lyrics to every song on the album listed. Others like the naughts and crosses album continues the motif of the bold, monochrome 'X', with even a 3D cut out.

Our Record Label Logo

Our record label logo for our record company: Preshow records. Derived from the combination of our names Priya + Shona = Prisho, which turned into Preshow. We decided to keep our logo black and white as it will stand out on any colour put behind it.

Digipack Research

Our research on the digipacks of three Indie Pop/Rock artists. We found that all the digipacks had the artist on the front, the song titles on the reverse and the artists names were in a bold font. 

Magazine Advert Research

I have a vast collection of Kerrang /RockSound magazines I recently re-discovered. Due to our genre of Indie Pop/Rock not often featured in magazines such as Cosmpolitan or Vogue, I thought it best to look for more pop artists featured in these typical alternative rock magazines.

Images of some album covers we found in the magazines above. We expected to find more album adverts than we did; instead, loads of tour adverts with dates were being advertised. This might link to the fact that a lot of these magazines were spring/summer editions, so advertising for tours over the summer occurs a lot. 

Audience Psychographic Profiling

Psychographic Profiling: is the study of personality, values, opinions, attitudes, interests and lifestyles.

To create this collage representing my audience, I used my audience expectations, some pre-audience research (i.e. my friend) and myself. I concentrated on bands and musicians that both parties liked but also threw in a few films, clothing stores and a TV show that came up often while researching. I notice that overall, the main theme is black, interesting...

Audience Expectations

Interview at least four members of your 'target audience' about what they expect or would like to have included in your music video. 

We also carried out a survey on SurveyMonkey. Here are  the results:

What popular Inide Pop/Rock songs can you list? 

American Idiot - Green Day, Fall Out Boy, Coldplay, The Kooks

What  would you expect in this artist/band's music video(s)?

Guitars, crowds, parades, dark lighting, representing the album's meaning, e.g. Jake Bugg's second album was about his home town and how hard it was growing up there so was set in Clifton, Nottingham, Both are usually in a natural, urban or city like environment. For the mellow songs something chill, minimal aesthetics. For the upbeat, them jumping around, a field rave type of atmosphere and just really happy vibes;

What do you think typically happens in an Indie Pop/Rock music video?

Person singing about how they feel and walk around different places, an unusual storyline that goes with the words of the song, violence, storyline

What would you like to see in our student music video?

INNOVATIVE IDEA