Tuesday, 23 September 2014

Audience Psychographic Profiling

Psychographic Profiling: is the study of personality, values, opinions, attitudes, interests and lifestyles.


To create this collage representing my audience, I used my audience expectations, some pre-audience research (i.e. my friend) and myself. I concentrated on bands and musicians that both parties liked but also threw in a few films, clothing stores and a TV show that came up often while researching. I notice that overall, the main theme is black, interesting...

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