On the 26th of November, we visited the BFI London, to take part in a media studies conference with OCR's chief examiner Pete Fraser. The conference was specified to A2 music videos (or promos), and how to get the best out of our product. The first half of the presentation explained a brief history of the music video dating back to the 1930s when they were called music 'promos' and consisted of film being scratched and coloured for advertisements; all the way through to the dawn of MTV in the 80s creating the first format on which to watch music videos from large bands of the time on TV. The music video also lead the way for female and black musicians such as Madonna and Michael Jackson. Jump to the late 1990s and big budgets in the millions were being spent on music videos such as Missy Elliot 'The Rain'. In 2005, the world saw the boom of online music video watching with the invention of YouTube which enabled anyone to watch but also upload their own covers of music videos individually.
Pete later showed us a 9 step plan on how to create the perfect music video, including winners and runner ups of past years competitions.
Lastly, we were given the opportunity to talk to a music video director names Jake, who was previously taught by Pete Fraser in his A Level year. Jake was also involved in the making of many music videos including 'Let Me Entertain You' by Robbie Williams, 'It's Raining Men' by Geri Halliwell' and 'Say You'll Be There' by The Spice Girls.
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